Our Story

Paradoxum Consulting, founded in 2018 by Tacoma residents Arianna Thornton-West and Ashley Sloan, grew out of shared passion and commitment to holistic sustainability.  They believe businesses have the incredible opportunity to create a significant, positive impact in their communities and the environment while making a profit. They seek to help businesses move away from fragmented thinking into whole systems approaches that effectively and responsibly work with our complex environmental and social systems.

Our co-founders met while working at a non-profit agency dedicated to workforce development, and their partnership through Paradoxum has only further ignited their passion for advancing human potential and thrivability. They believe growing people with knowledge, conscious capacity and empathy is essential to growing resilient businesses and communities. 

OUR VISION: We envision a world where being a strong steward of the environment, an investor in workforce and community, and a profitable business is no longer a paradox. Rather the ability to operate with people, planet and profit in mind is seen as resilient, smart business.

OUR MISSION: Paradoxum is instilling regenerative practices into business operations and leaders, while making sustainability and its benefits accessible to small and medium sized businesses. 

Ashley Sloan, MPA

Ashley Sloan is a proud citizen of the Muscogee (Creek) Nation and a Washington State native. In her role as Co-Founder and Holistic Solution Strategist with Paradoxum Consulting, Ashley applies her passion for helping businesses, communities and people thrive. Her Master’s Degree in Public Administration and Non-Profit Management, along with over a decade of experience in the non-profit sector and both state and tribal government, have provided her with a powerful ability to find creative solutions for a variety of challenges. Ashley specializes in process improvement, alliance and capacity building, change management, and data analysis to help her clients achieve meaningful and lasting success,

Outside of her work, Ashley enjoys creating, whether it be handmade crocheted projects or something delicious in the kitchen. She’s passionate about lifelong learning and is constantly immersed in a book, podcast or new opportunity. She loves spending time with her husband and their energetic, lovable dogs, Elinor and Andy. 

Arianna Thornton-West

TRUE Advisor

Co-Founder and Holistic Solution Strategist, Arianna Thornton-West is driven by her commitment to create opportunities for people and planet to thrive. Over the last 12 years, she has worked in various industries such as hospitality, sales, marketing and workforce development. Set to earn a Masters of Science in Management and Leadership in 2020, and a registered TRUE Advisor, she leverages her industry insights, education and commitment to sustainability to partner with her clients in designing and implementing creative and profitable solutions. 

In her off time, you might find her scuba diving, paddle boarding, running or hanging out with her three dogs and very patient cat. She loves exploring the PNW and all it has to offer, and is proud to call Tacoma home. She’s working on being more of a minimalist, is an aspiring zero waster, and (thanks to her husband) is now an introductory urban farmer with a small flock of chickens and ducks. 

Support Staff

While they may not join us out in the field, these professionals are vital to our team! They are excellent sounding boards and great sources of insight and inspiration. 

Andy - Quality Assurance Tester

Puts products to the test by sniffing, licking and ripping up anything he can get his paws on.

Elinor - Data Retriever

Excels at collecting and retrieving all kind of data (usually in the form of squeaky toys).

Ena - Director of Outreach

Voted loudest team member. She can be heard from miles away.

Krickett - Social Impact Strategist

Can usually be found in his comfy chair, waiting for humans to get this whole "sustainability thing."

Quinn - Intern

Serving her time for college credit. Spends most of her time napping and snacking.

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